You can categorize your visitors to understand the behavior of users on your website. Being familiar with your visitors it will assist you to device better and more informed decisions and eventually will result in a better site for your website visitors.
Tagging and tracking can be a significant way to place your visitors into different segments. There are several ways that you can segment, track and tag the site visitors that are not very obvious. Some of which are given as follows:
Tracking downloads and Off Site Links
At times you require tracking things in addition to the pages on your website. The track pageview variable can actually include any directory or definition that you select. You can track PDF downloads by claiming they are in PDF directory so it is easy to search for in Google Analytics.
If you want to put your visitors in different categories/segments in order to get better understanding of them according to their behavior and to know what particular type of audience visits your site, then this variable can be very useful.
You may take this variable as input in the middle of your analytics code. However you can also include file by making it part of your template and then you would have to make a special page for each landing page.
With the code of link, you just send your audience to a page. For instance, when anyone accesses that page will be placed in segmented audience.
Tagging links to know what media delivered them
There are some custom variables also available that you are able to set on your links to give an additional tracking abilities in Google Analytics. Return on investment has developed a great destination URL builder that will facilitate you rapidly turn your URL into a completely tagged and ready to go URL through which you will be provided more meaning about your Visitors in Google Analytics.
Hence the above three ways available will make your data analytics more worthy for you.