Google now has introduced a newly integrated service particularly for websites that have done search engine optimization and are concerned with the performance of their website and wants to keep track of their website’s SEO performance.
This amazing service of Google is called Google Analytics. It is a strong service that maintains a record of performance of your website success or organic or paid search results. With Google Analytics you are provided with better understanding on how the visitor of websites reacts on your website. You are provided with detailed experience of your website visitors.
Google Analytics was previously known as Urchin Visitor Tracking by Google. But on November 16 2005 Google renamed its service to Google analytics. It can be used without any charges and those who have signed up during its early time are provided with an entirely new set of important and consequential data regarding their websites visitors.
Through Google Analytics you will get to know the keywords frequently used by people in relation to your website to visit. You will be taught on the most excellent link text that raises higher potential visitors.
By name it is apparent that Google Analytics provides you analytical data that facilitates you greatly to know about your web site visitors and target visitors preferences. It provides you free information regarding the way visitors interact with your website. With the help of Google analytic you will realize that how you should use Google analytic particularly when you do not have any kind of visitor tracking system.
Google analytics provides you with the SEO campaign that you carried out and provided you best return on investment. Since Google Analytics is good in tracking down the outcomes of your online marketing campaigns.
Google Adword of Google is a strong service for putting your website in search result on the basis of certain keywords relevant to your website and Google Adword makes notice of your major website’s keywords and effectually assures that your website is placed in search engine results.
Google Analytics works with codes of tracking that will assure to maintain the track record of important user’s information for you. It uses codes in the place of URL that helps the tracking mission of the website visitors by Google Analytics.
Google Analytics carries out visitor segmentation activity. It categorizes new and previous website users with their regional information and the referral source used by them. This gives you an invaluable insight if you are planning on a setting up a new online business.
Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on setting up a new online business.
Google analytics is still in the development phase as there are still some major developments under process. Two major features that a marketer require while using search engine analytics are still not commercially launched by Google. These are the tracing of activities performed by a user.
Another feature is regarding the tracing and categorization of fraudulent activities that are performed online. Cyber crime concerned have raised a lot in the recent times and when Google will be able to provide the analytics regarding fraudulent activities, this would help users to analyze if the website is worth visiting and would it would help webmasters to determine if the user is real or fake.