Google Ad planner has proved very beneficial for the online marketers and media planners. The world of today has become more competitive and uncertain and internet is following the same patterns. There are innumerable challenges that creep in when making an advertising campaign for the websites and ensuring it attracts the targeted audience on the internet.
It is to be kept in mind that there are hundreds and thousands of sites on the internet that are competing with each other. Hence, it becomes incumbent on the marketer to choose the correct website for the Ad campaign in order to reach the desired audience.
Hence, in order to determine the relevant website, the Google Ad planner is used. It enables you to surface the relevant local websites that would assist the business in targeting the desired audience. The option of Google Ad planner is beneficial in two aspects. One aspect is it enables you to get the positive feedback for the Ad campaign you have put up on the website. Secondly, it prevents you from wasting money on irrelevant websites.
The role of the media plan is to give you the right combination of the media that you can use , moreover it also give its reach and the amount of budget it will involve in order to give you the perfect platform for your Ad campaign. The Google Ad planner takes on board both the advertisers and the publishers.
By using the Ad planner, you get to explore various demographic elements such as age, gender, ethnicity, background and locations along with the useful websites that have relevance with your desired audiences. It will inform you about the sites that are regularly visited by your target audience. If you are interested in the whole picture of these websites, you can easily add these websites in your media plan that can give you various insightful statistics about these potential websites.
The data that is available on the Google Ad planner is extracted from Google Search, Feed burner, Adwords, AdSense, Google Analytics, Toolbar, Blogger, I Google, Maps, Gmail and Orkut. The sites that are incorporated in Ad planner are required to meet a certain minimum percentage of the traffic criteria along with other important guidelines.
There have been some upgrades to Ad planner in recent years that enables the users to have more incisive details about their desired audience. For instance, the option of sub-domain is installed that assists the media planners in narrowing down the information and statistics on the different combination of media, its reach and the finance it will incur.
The other upgrade relates to the insertion of information that details out the various Ad placements. In this section, the advertiser gets to know the areas that are available for advertisements such as right/left column, under/over heading and various others places. With this, you can avail the option of interactive graph that reflects the sites with the most penetration.
Lastly, the Google Ad planner can be utilized to make use of the Google Analytics that includes stats on page views, average time spent on a specific website, total visits and other related data pints.