Google Ad Targeting Tool is one of the excellent tools of the search engine of Google. It assists you in determining the right places for the Adwords Ads. At the same time, it helps to keep an eye on the other pay-per-click advertisements targeted towards the niche market.
The Ad Targeting Preview Tool can be traced by two ways. One way is to sign in your Adwords account. The option of the account is in the “Opportunities” tap. The other way is by searching for the “Ad Preview Tool” in Google.
Ad Targeting Preview Tool Function
With the Ad Preview tool, it becomes very easy to find out the positions for the advertisements in the desired country. By exercising this tool, it will not make you feel that results are retrieved by the search engine of Google. Hence, it will decrease the click through rate.
Apart from finding out about your Ad in other countries, it can also aid you in discovering the other pay-per-click Ads in various countries. Since my business revolves around these kinds of programs, I used to verify the PPC Ads of the competitors in both local markets and foreign markets. There are two reasons to monitor the competitor’s PPC. One reason is to know what new activities they are currently in. Secondly, it helps me to learn from them that help me in designing my PPC Ads on the websites.
The PPC Ad has limitation in a sense that for the title it is 25 characters, while for both description lines it is 35 characters. These kinds of PPC Ads are short in nature and would find it difficult to attract clicks. However, when there is chance to get in to new niche market or I am out of innovative ideas, I instantly slip back to Ad Targeting Preview Tool which will let me find out the promising Ads.
The interesting part is I have the flexibility to alter a word or two the PPC Ad in order to determine its click-through-rate (CTR) after the change. This means there are two similar PPC Ads that currently exist on the website. However, it has to be kept in mind that if the PPC Ad that is taken from the Internet is targeted to the entire world market, then there will only be change of a word or two in the copy of my advertisement. On the other hand, if the PPC Ad is targeted to a particular country, then I will use the same copy.
The other good thing of Ad Targeting Preview Tool is it lets you discover the PPC Ads in the form of coordinates. This is a very refined way and is beneficial for huge countries such as China, America and other related countries.
Hence, while using the Ad Preview tool, ensure that you are not using the Google Account. In this way, it gives you more precise result of the PPC Ads.